R#36 with Johannes Fürst from The Orchard

Johannes Fürst The Orchard

When we planned the Redfield Podcast special week on the current situation in the music industry, it was clear to us that we wanted to talk about the current situation and development of digital music distribution and classify it. When many people suddenly no longer had to commute to work or school every day, streaming behavior also changed, from audio to more video content.

Johannes Fürst confirms this impression, but can also say how the platforms have reacted to the crisis and who can currently benefit from the changed situation. As Director, Marketing & Sales GSA at the international digital distributor The Orchard, Fürst is close to these topics and gives recommendations for artists and labels.

In a conversation with Alexander Schröder, he also answers the question of whether it could even be an opportunity to release new music and which channels are currently being played well. Together they also talk about the currently increased effectiveness of digital marketing spending.