#R145 with Vivien Mierzkalla, label manager Secretly Group

Vivien Mierzkalla

Indie through and through. Vivien Mierzkalla has been working as label manager for the Secretly Group since 2017. The company is one of the largest international indie music companies and includes, among others, the US labels Dead Oceans, Jagjaguwar, Saddest Factory and Secretly Canadian. As label manager for German-speaking countries, she looks after a wide band catalog of Phoebe Bridgers, Unknown Mortal Orchestra, Mitski, Slowdive and Bon Iver.

In the Redfield Podcast, Mierzkalla reports how she finally found her way to the Secretly Group through radio and PR. She worked primarily at Amplifier Media Marketing and Humming Records. In an interview with Alexander Schröder, she sheds light on the structure of the Secretly Group and her everyday work as a label manager.

She explains what areas of responsibility this job includes, how she can assert herself in an international company and what challenges she always has to overcome.