R#88 with Carmelo Lo Porto, founder NIFTEE & Ever Ever Music

Carmelo Lo Porto

Understanding NFTs, Pop Culture, and the Metaverse. Music manager Carmelo Lo Porto says he developed the first platform for hand-curated, exclusive NFTs in Europe.

His background: He has been the founder and managing director of Ever Ever Music from Saarbrücken for more than ten years and previously ran the label Antstreet Records.

As a management agency with its own label and a co-publishing edition, Ever Ever Music looks after artists such as Nicole Cross or Julita, for example, who achieve six or seven-figure reach on YouTube or Instagram.

With NIFTEE, Carmelo Lo Porto has now founded an auction house for hand-curated and exclusive NFT art; the first auctions were realized with the “King of Rap” Kool Savas and Cro.

In the Redfield Podcast, Lo Porto explains what motivated him to develop a completely new business model and why he places so much importance on carefully curating the most iconic and important things in pop culture.

In the conversation with Alexander Schröder, he explains the connections between cryptocurrency, metaverse, NFTs and the steps in which NFTs are created. It becomes clear that some artists have already dealt with this content. A look into the future!