R#53 with Linus Braband, founder of Krachmacher

Linus Braband

After working at Warner Music, The Walt Disney Company and Sony Music, Linus Braband most recently worked as Senior Product Manager for the Starwatch Entertainment music label ProSiebenSat1 Group. He was involved in campaigns for Johannes Oerding, Udo Lindenberg, Versengold and Zara Larsson, among others.

He has now set up his own agency, Krachmacher Marketing & Consulting, and moved from Munich to Berlin. Since Linus Braband started his career in the music industry with a stint at Redfield Records, it was clear that, as a friend of the house, we would like to invite him to the Redfield Podcast for an update.

And so Linus Braband tells us what he has experienced in the last few years, what his musical background is like and why he is starting his own business now. Together with host Alexander Schröder, he talks about career planning and turning, the right marketing and promotion channels, the sense and nonsense of brand collaborations, the optimal use of social media and answers the question of whether it still makes sense to publish music videos.