R#133 with Florian Gebauer, CEO of the Open Beatz Festival

Florian Gebauer

From 1,000 to 25,000 visitors in just a few years.

Florian Gebauer was already enthusiastic about events when he was at school and organized his first parties and events early on. With his Rocking High GmbH, for example, he developed a street food festival that he sent through numerous regions in southern Germany, organized club events and even a street carnival.

When the tranquil Open Beatz Festival in Herzogenaurach near Nuremberg came up for sale, he jumped at the chance. The open air for electronic music was small, but there was a long-term lease in the picturesque nature.

In the Redfield Podcast, Florian Gebauer explains how he has made the festival into southern Germany's largest electronic music festival since 2014 with around 25,000 visitors and five stages.

He gives host Alexander Schröder insights into the financial structures and challenges, especially in the future and what the philosophy behind the Open Beatz Festival is.

It's clear to him: the festival is the headliner and despite the pandemic-related break, which almost bankrupted him, he definitely doesn't want to sell it. Instead, he used this phase to try his hand at business in a different field - and put everything on one card.