Over a million new songs per day, less virality and more (personal) branding.
Redfield Podcast regular Fabian Schütze gives an update on his c/o pop panels, the upcoming Low Budget High Spirit magazine and what has been moving him in the last few weeks.
He discusses with host Alexander Schröder about Rough Trade's European expansion plans and, based on the new "Music Industry in Figures 2022" study by the Federal Association of the Music Industry (BVMI), about retail and e-commerce. He reveals whether he would open a record store and sheds light on the situation of German music retailers, among whom JPC still appears as a “hidden champion”.
Do 18 year olds even buy CDs? This would be possible as part of the culture pass. Schütze and Schröder talk about the sense and nonsense of the program, which has a budget of 100 million euros and is intended to appeal to around 750,000 young adults. Who can benefit, what is it used for and is the app that Schröder tried out directly suitable?
In addition, there is of course an AI update. Schütze explains how he uses AI in his everyday office life. At the same time, analysts such as Goldman Sachs and Midia Research are predicting more than a million new songs per day on Spotify & Co. in the next few years.
But what does this mean for more than just the playlist game, artist promotion and marketing of individual acts? Is (personal) branding more important than music? And would it be a blessing if there was less virality, as the new LinkedIn update proclaims?
www.lowbudgethighspirit.com
About ghosting in the podcast business, from AI to swivel grills and the perfect entry for the Eurovision Song Contest.
The big anniversary episode for the 150th Redfield Podcast with Elke Kuhlen (festival director c/o pop), Asterix Westphal (music and media lawyer) and Ueli Häfliger (radio and podcast professional with “Goldstückli”).
In Berlin, these three wonderful guests will talk to Alexander Schröder in an entertaining group about more than just the podcast business. Ueli Häfliger gives deep insights into the numbers and challenges of the “Goldstückli” music podcast, which he produces together with Winson. Exciting: He makes it clear that his curation relies on other curators to find the right songs in the sheer mass.
Elke Kuhlen draws a conclusion about the Cologne industry event c/o pop, which successfully celebrated its 20th birthday this year. She goes into the various program planning, draws comparisons to the current state of the industry and explains whether big data can play a role in booking.
Together with Asterix Westphal, they discuss the diverse possible uses of AI, why it could be particularly helpful for mood music and what other possible uses this technology could offer.
When looking for the next German entry for the Eurovision Song Contest, after some discussion, sports comparisons, meaning and insights from an adult side, the quartet even came to a common denominator. In this context, the question is also asked whether established artists are not interested in the contest and whether a one-year break, as recommended by the German Music Council, would be desirable.
Lord of the Lost at Eurovision 2023
Eurovision 2023 Traffic Insights
Joost, Ski Aggu & Otto Waalkes - Friesenjung (Official Video)
www.co-pop.de
www.asterixwestphal.de
www.goldstueckli.de
About committed volunteer work and rich cultural support.
Anna-Lena Öhmann took part in musicals and festivals during and after her school days. A time that shaped her, as she explains in the Redfield Podcast. Culture is not possible without volunteering, but there must still be a variety of financial support, emphasizes the Rhinelander.
As part of her musicology and cultural management studies, she moves to Weimar. At the beginning of the pandemic, she finally took up her new position as cultural manager of the Erfurt Federal Garden Show. More than 1.5 million visitors experience a diverse cultural program over 171 days; while the organization team has to learn how to deal with new rules and measures.
At the end of 2022 she will be a specialist in music for the city of Weimar; a small East German town with an enormous cultural history that extends to the present day. Öhmann makes it clear how important a functioning network is to her in the tasks and goals of this job and how she sees herself as an “enabler” who tries to make culture visible and tangible in a variety of ways.
In a conversation with Alexander Schröder, she also sheds light on her voluntary work for the music initiative diePOP for Thuringia, as well as the Music Women Thuringia network, which recently published the #musicmetoo Germany platform with other participants to actively campaign against attacks and abuse of power in the German music industry.
www.diepop.de
www.musicwomengermany.de
www.instagram.com/music.th.women
www.musicmetoo.de
(Photo: Candy Welz)
]]>
In the conversation it becomes clear how sustainably Hauer built his network organically and how curious he is about new industries, technology and opportunities.
In the Redfield Podcast he talks openly and reflects on how difficult it was to leave his own companies behind to concentrate on his current role as managing director at Hörbuch Hamburg. There are also a variety of insights into the creation of audio books and the market mechanisms.
www.hoerbuch-hamburg.de
(Photo: Stefan Trocha)
]]> From porcelain to mosh pits. Why brands could be happy in metal.
After Constantin Hochwald and Sascha Winkler from the Brain'n'Dead advertising agency were guests in episode 112, there is now the sequel. The two self-confessed metal fans, musicians and best friends since school days, talk again in the Redfield Podcast about metal, brand collaborations and what they have noticed in the last few months.
Together with host Alexander Schröder, they look at good and bad examples and clearly criticize an award-winning campaign at Wacken Open Air. The accusation: The cute metal fans are only presented as “circus monkeys”.
There are some figures with which they support their theses about the importance of the large metal fan base, which is considered loyal and wealthy.
And then there is the explanation of why high-quality porcelain and metal festivals could go together and how they would try to help the care industry with a personnel campaign.
Sabaton-Bismarck
https://www.youtube.com/watch?v=oVWEb-At8yc
“Heavy Silence” commercial
https://www.youtube.com/watch?v=mA6z5UH0d_A
Liquid Death
https://liquiddeath.com
Frostbite Orckings (AI Metal Band)
https://www.youtube.com/channel/UCh7tbH5iilv0rdMaxQhqKkg
www.b-and-d.de
(Photo: David Ulrich)
]]>In 2021, Tim Böning woke up the music industry with a guest article in Musikwoche; The topic was then extended in the Redfield Podcast. The founder of the booking agency of the same name, known as the “Bomber of Hearts,” wrote about mental health and health, especially his own. After almost 25 wild years in the music industry, Böning is now leaving it, but not without saying a proper goodbye in the Redfield Podcast and revealing what he is now doing in the countryside in Brandenburg.
At the same time entertaining and thoughtful, he looks with Alexander Schröder and Alex Siedenbiedel at the things that are currently moving or have moved him. Siedenbiedel is the guitarist of the Donots and organizes the business of the band, which released its first number 1 album this year after almost 30 years of band history. Böning and Siedenbiedel have known and appreciated each other for almost as long, so the idea for this lively group of three quickly took shape.
There are also insights into how the Donots work, the strategy behind the number 1 album and a detour into music radio (in addition to Redfield Podcast #144 with Martin Hommel).
www.donots.de
Indie through and through. Vivien Mierzkalla has been working as label manager for the Secretly Group since 2017. The company is one of the largest international indie music companies and includes, among others, the US labels Dead Oceans, Jagjaguwar, Saddest Factory and Secretly Canadian. As label manager for German-speaking countries, she looks after a wide band catalog of Phoebe Bridgers, Unknown Mortal Orchestra, Mitski, Slowdive and Bon Iver.
In the Redfield Podcast, Mierzkalla reports how she finally found her way to the Secretly Group through radio and PR. She worked primarily at Amplifier Media Marketing and Humming Records. In an interview with Alexander Schröder, she sheds light on the structure of the Secretly Group and her everyday work as a label manager.
She explains what areas of responsibility this job includes, how she can assert herself in an international company and what challenges she always has to overcome.
www.secretlygroup.com
Where's the noise here? What German public broadcasting can learn from other countries.
Martin Hommel is a media designer and music journalist who works for ARD, ZDF, BBC Radio 6, tekter FM and Musikexpress, among others. As a musician, he also played in bands and, based on this drive, ran his own booking agency.
As a passionate radio and music lover, the output of the German radio landscape - especially from the public sector - left him little rest. He is dissatisfied, asked himself “Where is the noise here?” and developed the project together with Melanie Gollin.
In the Redfield Podcast with Alexander Schröder, he explains why he asked program makers in five European countries and Australia what they do differently. He presents his view of the German radio landscape and considers why there is so little trust in musical diversity. Also a topic: the quota for national acts, which in Austria, for example, apparently leads to a significant revival of the national music industry.
www.woisthierderkrach.de
(Photo: Nikolas Fabian Kammerer)
]]> With passion to become one of the most successful German rap A&Rs.
Max Mönster comes from Bremen and grew up with many influences in a culturally influenced family. He discovered rap while still at school and became an integral part of the emerging German rap scene as MontanaMax.
In the Redfield Podcast with Alexander Schröder, the current Director of A&R and Creative at the Urban Division of Universal Music Germany explains how, with a lot of hard work and organizational talent, he was able to establish his network and ultimately release an album on Elvir Omerbegovic's successful Selfmade Records label.
Mönster never wanted to rely on a musical career, but began training at EMI in Cologne after school, slowly working his way into product management and later working in the A&R department at Universal Music.
In the interview, Mönster explains his philosophy and explains how artists he supported, such as arrest warrant, Nimo and Sido, were able to become such stars. The secret of his success as one of the most successful German rap A&Rs? It's difficult to name, but what he emphasizes again and again: his passion for this style of music and the culture associated with it.
He also explains why, in addition to a demanding job, he founded the management agency 10von10 with Ilke Ulusoy.
www.universal-music.de
(Photo: Lennart Brede)
]]> The first star interview with Phil Collins and songwriting training.
Julia Kautz was chief reporter for the youth magazine BRAVO for years and is active as a singer and composer. She wrote songs for, among others, Max Mutzke, Cassandra Steen, Wincent Weiss, Vanessa Mai and for the Japanese number 1 album by the Korean boy band My Name.
The native Austrian was enthusiastic about music as a child. A passion that she always pursued stubbornly and in a variety of ways.
After working for Austrian newspapers and magazines, she joined the German magazine BRAVO in her early 20s and moved to Munich. From then on she traveled all over the world to interview stars like Rihanna, Justin Bieber and Lady Gaga. Sometimes an absurd parallel world that also caused a lot of self-doubt in her role as a musician.
Julia Kautz quit in 2012 and focused only on her own music. Then in 2013 the major deal with Warner Music with the duo NEONHERZ. The project was not successful, since then Kautz has known that she wants to remain independent, she explains in the Redfield Podcast with Alexander Schröder.
She reports on countless songwriting sessions, how they take place in Germany, the USA or Sweden and how she sees her role in them. She explains the network she built to give her songs to the right people and how to get around songwriting blocks and practice composing.
New single “Bengalos”: https://youtu.be/K4GymW0Mfp0
www.juliakautz.com
About the right contracts and tactful dealings.
Asterix Westphal is a lawyer for music, media and entertainment law and is also active as a musician, for example with “The League of Ordinary Gentlemen”.
In an entertaining and reflective manner, he explains his daily tasks, which are more focused on providing advice and assistance with contract drafting. The Hamburg native will not be found in court.
Growing up in an artistically committed family, Asterix Westphal started early as a drummer and later found his way to studying law as a cultural and music journalist. As a result, he worked for star composer Hans Zimmer's company in the USA. In addition to a lot of professional learning, he also gained a lot of other experiences. Among other things, he had to work as a German vocal coach for the punk band Goldfinger for the Nena cover of “99 Luftballons”.
He later moved to the legal department of Sony BMG and became Director of Business Affairs before setting up his own business after a few years. Since then he has regularly advised and represented well-known and successful artists. He tells host Alexander Schröder in the Redfield Podcast what this means to him and what professional advice he has for artists.
At the end, the expert, who also works a lot as a lecturer (e.g. at GEMA or Popakademie), gives a brief, technical classification of AI.
www.asterixwestphal.de
Popular pirate music and successful major deal.
Simon Erichsen aka Mr. Hurley is the frontman of Mr. Hurley & Die Pulveraffen. The band from the “Caribbean Osnabrück” has been on the road with their folk rock and pirate music since 2009. The last three albums all landed in the top 10 of the German album charts.
In the live premiere of the Redfield Podcast in the OsnabrückHalle, Simon Erichsen reports on the beginnings and describes the paths of the group, which consists exclusively of siblings. In a conversation with Alexander Schröder, he explains what factors set the course for their success, why they manage themselves and how the team around the band is set up. It becomes clear how rooted the down-to-earth group is in the region and how long-term they think and plan.
The band was suddenly catapulted into the public eye in 2017 with a major deal with Universal and the release of the album “Tortuga”. The musician explains how this came about and dispels common myths about major record companies.
Simon Erichsen also gives insights into the sales distribution of Mr. Hurley & Die Pulveraffen and, to the astonishment of the audience, reports why the band had to give up the lucrative merchandise business because of the artists' social security fund.
www.pulveraffen.de
(Photo: Gerald Oppermann)
]]> Through life with the beat: About hip-hop – culture, mindset and courage.
She was always fascinated by the beat, her father was a drummer and Julia Gröschel immersed herself in the Berlin hip-hop world at an early age. There she went from being a fan to becoming part of an active scene and was soon able to use her organizational skills.
In her mid-20s, she started at Vice Media, worked in a number of areas there and later became particularly involved in the events. In the Redfield Podcast, Julia Gröschel reports on what she learned, what experiences she gained with brand collaborations, how she was able to stay close to her passion for hip-hop during this time and what her perception of the sometimes quite provocative Vice image is.
Having previously worked as a freelancer, the Neuruppin native finally took the step into self-employment with “sechsfuenf”. Since then she has managed, promoted and coached artists, preferably from underground hip-hop.
In an interview with Alexander Schröder, Julia Gröschel explains her management philosophy, reports on self-marketing and organization and why she started a new format with “Hip Hop Lives - The 360° Culture Podcast”.
www.sechsfuenf.com
About a Hamburg cult club and the balancing act between idealism and commerce.
Stefanie Hochmuth works in a managerial position at “Uebel & Gefährlich”, a multi-award-winning club in the St. Pauli district of Hamburg, which opened in 2006 on the 4th floor of a huge bunker.
Born in the Harz Mountains, Stefanie Hochmuth quickly immersed herself in the world of music and gastronomy in Hamburg and worked at “Uebel & Gefährlich” early on; back then with co-founder Tino Hanekamp.
Now in a leading position, including production manager, she has been helping to guide the fortunes of the well-known club for many years and reports on the philosophy of “Evil & Dangerous” in the Redfield Podcast. It has a lot of idealism and still has to be commercially viable. Always a nerve-wracking balancing act that put them to the test, especially during the pandemic.
In the interview she also talks about “Die Heiterheit”, for which she drummed between 2010 and 2013. After its founding, the indie band received many enthusiastic reviews due to its idiosyncratic staging. However, the self-taught drummer left the band after three years, never played in another group again and explains her reasons in the Redfield Podcast.
Hochmuth also speaks openly about the time when the club determined her professional and private life almost simultaneously and how she managed to gain a little distance and recharge her batteries. She also looks at the new situation in the live business with Alexander Schröder and talks about visible changes.
www.uebelundgefaehrlich.com
Through an innovative festival platform and incredible event experiences.
He stopped his apprenticeship as a retail clerk two weeks before completion because he no longer saw any point in it. Instead, Johannes Jacobi focused on his independence, primarily organizing the Winterclash, an international inline skating event.
In the Redfield Podcast he reports on the beginnings in 2005 and the incredible situations that kept arising. A burnt down location shortly before the start of the event or ruinous planning brought him to the brink of personal bankruptcy. In a conversation with Alexander Schröder, Jacobi also explains what motivated him to keep getting up and keep going.
Because of his love for the Danish Roskilde Festival, he and friends started Höme as a magazine for festival culture in 2016. At first just a hobbyist blog with a special editorial focus, it developed into a real magazine and later a company that sees itself as a platform for festivals.
Whether it's the charity festival for festival 2020 or the festival playground with over 80 festival teams that exchange ideas sustainably - there is plenty of content and planning that Johannes Jacobi can say something about. He also has an excellent view of the current festival landscape and the current challenges.
www.hoemepage.com
www.winterclash.com
(Photo: Jean Paul Pastor Guzman)
]]> Between big brands and DIY porn magazines like “Indiehausen”.
Elke Kuhlen has accompanied c/o pop in Cologne since the beginning. For the 20th anniversary from April 26th to 30th, 2023, she will report in the Redfield Podcast how she is helping to shape the program and content with her team as festival director. She explains to host Alexander Schröder how the program has been made more diverse and what topics she would like to tackle in the future. Her credo: Don't expect to do everything perfectly. The main thing is to get started!
Your CV has a few surprises in store. Kuhlen dedicated herself to a variety of jobs that even took her to Abu Dhabi, where she was a world champion, or to the jury of the Music Initiative. Another constant is the booking for the well-known Electronic Beats Festival for Telekom. A total contrast away from the c/o pop indie world with the balancing act between culture and commerce and into the big brand business.
And then there is her “crazy idea” since 2005: together with a friend she publishes Jungsheft and Giddyheft, two porn magazines. And he did so without any journalistic or photographic experience, but with unbroken enthusiasm.
www.copop.de
www.jungsheft.de
How to set up a new vinyl pressing plant.
Bernd Wilbert has been active in the concert business for a long time with the WE - Live Agency and books hard rock and metal acts such as Dream Theater, Uriah Heep and Accept.
Due to the forced break from 2020, the vinyl fan decided to set up a record pressing plant. A complex undertaking, he had to laboriously gather the necessary know-how.
In the Redfield Podcast, Wilbert reports how he was able to put his plans into action within many months and can offer an annual capacity of two million records with Sounds in Vinyl. He also provides insights into the manufacturing processes and why modern, new Pheenix Alpha AD12 presses are used.
The investment in Münsterland is considerable, with Amir Glasche from Dark Ages Gothicshop and Luuk van Gestel and Luc Favié from Doomstar Bookings acting as additional partners.
Large green concerts as a driver of sustainability?
Sarah Lüngen was already a guest on the Redfield Podcast in episode #86 in October 2021, when she talked about her path into the music industry as a qualified biologist. A special topic was her agency for sustainable change: The Changecy. At that time she had just founded it with Katrin Wipper.
A lot has happened since then and now there is the update. Sarah Lüngen reports to Alexander Schröder about the first scientific sustainability project for large concerts in Germany with the band Seeed. She presents learnings about dealing with mobility, energy consumption or event catering and explains why such lighthouse projects are so important to her.
There are also insights into other major projects, the general business model of The Changency, which have just been recognized as “cultural and creative pilots” by the federal government, and once again a lively discussion about green record productions.
www.the-changency.de
www.plantaseeed.de
From 1,000 to 25,000 visitors in just a few years.
Florian Gebauer was already enthusiastic about events when he was at school and organized his first parties and events early on. With his Rocking High GmbH, for example, he developed a street food festival that he sent through numerous regions in southern Germany, organized club events and even a street carnival.
When the tranquil Open Beatz Festival in Herzogenaurach near Nuremberg came up for sale, he jumped at the chance. The open air for electronic music was small, but there was a long-term lease in the picturesque nature.
In the Redfield Podcast, Florian Gebauer explains how he has made the festival into southern Germany's largest electronic music festival since 2014 with around 25,000 visitors and five stages.
He gives host Alexander Schröder insights into the financial structures and challenges, especially in the future and what the philosophy behind the Open Beatz Festival is.
It's clear to him: the festival is the headliner and despite the pandemic-related break, which almost bankrupted him, he definitely doesn't want to sell it. Instead, he used this phase to try his hand at business in a different field - and put everything on one card.
www.openbeatz.de
www.rockinghigh.com
Could the solution for music journalism be that simple?
Anyone who speaks to Melanie Gollin will notice her enthusiasm for media and music. She has been a music journalist for many years, including working at Radio Flux FM and writing for Musikexpress, Applause Magazine and Flow Magazine.
The central issues for them are fair remuneration for music journalism, the associated improvement in quality and the search for new forms of music journalism.
In the Redfield Podcast, for example, she criticizes the often self-imposed fast pace of music media, in which songs are considered too old just a few weeks after publication. She already offers a solution herself. In 2019 she started a DIY zine with a new editorial, sales and compensation model, and in 2021 the music magazine for the mailbox was added.
Together with Alexander Schröder, Gollin, who is also employed by the Norwegian alternative pop label Made Records, explains in an interview why “Between Two and Four” only appears via email, how the format is growing and the mechanisms behind it.
It reveals some figures, particularly about the voluntary payment model, but also about an above-average opening rate of up to 68 percent. She makes it clear how important the personalization of the writers is (after Jochen Overbeck, she is now supported by Alena Struzh and Rosalie Ernst).
www.zwischenzweiundvier.de
www.maderecs.com
(Photo: Claudia Gödke)
]]> A rapid growth story from the music industry: from three to 18 employees in just a few months and the company was radically restructured.
Martin Königsmann and Marco Völkel have been at home in electronic music for over 20 years and founded the booking and management agency Swinque in 2010. Both saw the company as an artist agency and worked with globally active artists such as Felix Kröcher, Mark Reeve, Virtual Riot, Franky Nuts and Marten Hørger.
In 2020 the world stood still for well-known reasons. Königsmann and Völkel suddenly had a lot of time. They holed up in the office and talked on the Redfield Podcast about how they had been talking for weeks.
What else do you personally have planned? What would the perfect agency for you look like? What prevents them from not starting it again?
This is how MGNFY was born. Ticket marketing was identified as another important pillar and the current agency is based on the four pillars: Music, Live, Marketing, Business.
In a conversation with Alexander Schröder, the two founders talk about what it means to overcome such an enormous upheaval within just a few months and in such a crisis situation. In addition to setting up almost all business processes, the company grew from three to 18 employees today - and the trend is rising and is financed from cash flow.
Deep insights into the mechanics of electronic music and, above all, about running and building a modern, data-driven music agency.
www.mgnfy.com
www.ticket.marketing
At the end they talk about the TMR refugee aid Ukraine Berlin, which Fuhrken founded shortly after the start of the war. He talks about the broad willingness to donate from the music industry and reports on the current situation in the region supported by the association near Odessa and Mykolaiv.
In the interview, he also answers the question of how he can manage the balancing act between this emotionally demanding challenge and the crisis-plagued job in the entertainment industry.
www.themerchrepublic.com
www.instagram.com/karstenfuhrken
For the New Year, a look back at a turbulent year and a look ahead to 2023 with regular guest Fabian Schütze.
The Leipzig music expert reports on the status of his latest projects, gives insights into his music industry newsletter Low Budget High Spirit and explains what goals he and his Golden Ticket team have set for the new year.
Together with host Alexander Schröder, he discusses ups and downs in e-commerce, logistical and production challenges of the future and whether Spotify is a suitable advertising partner.
Schütze makes a thesis clear and explains why, for him, there can be a real tipping point at which certain social media platforms can destroy themselves. This once again makes it clear what enormous challenges artists have to face in these ecosystems.
There is also an excursion into classical music, experiences from the live industry and insights into the Redfield Podcast.
Happy New Year!
www.lowbudgethighspirit.com
www.golden-ticket.de
Henning Wehland has been in the music industry for over 30 years. In many capacities, but especially as the singer of H-Blockx or Söhne Mannheims, as a presenter or as a judge on The Voice Kids, he is known to a large audience. In addition, the Münster native was also active as manager of The Boss Hoss or Pohlmann, start-up entrepreneur and restaurateur.
In the Redfield Podcast he talks about the meteoric rise of H-Blockx, who were in the charts for weeks with their first album “Time To Move”, sold over two million albums and were considered the spearhead of German crossovers. In a conversation with Alexander Schröder, they shed light on the financial aspects and how much this success influenced the musician.
They talk about his entrepreneurial career and the drastic and painful realizations it led to. It becomes clear again and again with what interest Wehland plunges into topics and tries to penetrate them.
An entertaining episode that covers many aspects of the music industry and also clarifies once and for all his ambitions for the office of mayor of Münster.
www.henningwehland.de
www.h-blockx.com
(Photo: Ricarda Spiegel)
]]> He is a specialist for events with headphones. Jan Pfirrmann got his start in the events industry early on near Stuttgart. Gastro, DJ, event technology and training as an event manager were the stages when Pfirrmann became aware of the HEADPHONE EVENTS and tried out the concept.
He and his team can now rent out tens of thousands of wireless headphones and associated systems. Everything is possible, from classic headphone parties / silent discos to fitness events, concerts and guided tours to events in very special, often volume-sensitive locations. Even open air events with up to 30,000 participants have already been held.
In the Redfield Podcast with Alexander Schröder, Jan Pfirrmann explains his path and how he built his company little by little. He makes it clear what the challenges are with complex events, how he has learned to deal with them and how difficult it is to convince people of the idea in the first place.
They also talk about the production and development of their own headphones and technology, the current supply chains and what visions Pfirrmann is still pursuing with the concept.
www.headphone-revolution.de
In 2008 Manuel Carvalho started as a booker at CONTRA Promotion. The Bochum company has existed since 1993 and books artists such as Sunrise Avenue, Epica and Nightwish.
He is now deputy managing director. With CONTRA Word there is also a department that brings podcasts to the stage and also markets podcasts.
In an interview with Alexander Schröder, Carvalho talks about his journey into the industry as a musician and music fan and you can understand how he has maintained this enthusiasm. For him, numbers are an important argument, but he still believes the opportunities for newcomers are no worse than before. He always makes surprising discoveries, and not just of a musical nature.
So he dedicated himself to live booking of podcast format early on and now sends Dunja Hayali, Micky Beisenherz (“Apocalypse & Filterkaffee”, “Football MML”) and Steven Gätjen on tour, among others. At the same time, he got into the podcast with his own agency -Marketing. Both are an economic hit.
In the new Redfield Podcast, Carvalho reports on how he evaluates the growth opportunities in the live sector, how a podcast becomes a real event and what show elements it should include.
www.contrapromotion.com
Modern label management and music platform. After studying journalism and communication sciences in Vienna, Benjamin Voß started in the music industry in the A&R department for Sony Music and later got to know the publishing side of the industry at Sony/ATV and EMI Music Publishing.
After being active again on the label side at Sony Music for many years, he finally set up his own business with the online platform Musicstep and the Circular Wave label.
In the Redfield Podcast with Alexander Schröder, he reports on his positions in the music industry and the experiences he was able to gain in dealing with artists and creative work.
Voß explains what potential he sees in Musicstep, what added value the service platform should offer and why he founded a new label in 2021 together with long-time Sony Music Manager Mathias Blühdorn. He makes it clear what expectations he has of bands and what working methods a modern label should take into account when it comes to PR and marketing.
www.musicstep.de
www.circularwave.eu
From renovation to award-winning club. As strange as the name “Franz Mehlhose” sounds, this gentleman really existed. Around 1911 he opened a vending machine restaurant with an entertainment program in Erfurt. Almost 100 years later, the house is in need of renovation. In the meantime used as a factory and left vacant for a long time, Ralf Neues bought it at a foreclosure auction.
Together with his son Philip, the two of them are gradually making their way into the catering and event industry without any previous experience. In the Redfield Podcast, Philip Neues reports how he threw himself into booking in his early 20s and how he managed to sharpen the profile of “Franz Mehlhose”, build up a regular audience and act as a curator.
This is recognized: In the years 2014 to 2017 and 2021, the program will be awarded the “ APPLAUS Award ” by the federal government and the Music Initiative .
In a conversation with Alexander Schröder, it becomes clear how much passion goes into new things. He explains why they avoid big drinks brands and prefer to trust local producers. It also becomes clear what challenges organizers have to deal with with small locations, when concerts are no longer worthwhile and which marketing channels still work really well for “Franz Mehlhose”.
www.franz-mehlhose.de
She is now self-employed, supports artists in their development and always keeps an eye on the “inner sound check,” as she emphasizes. Mental health and a holistic approach are important to her, as she explains in the Redfield Podcast when she talks about her experiences and insights.
www.elena Schirm.de
His grandfather is one of the pioneers in the German live business and the Karsten Jahnke Concert Directorate is one of the largest independent German concert promoters.
Ben Mitha is now managing director of this company, which Karsten Jahnke founded in Hamburg 60 years ago. In the Redfield Podcast he talks about which stars sat on his grandparents' sofa and how, as a child, he played at the Stadtpark Open Airs in Hamburg while his mother sat at the box office. Since 1975, Karsten Jahnke has been organizing concerts of the biggest stars here with his family business. For Mitha, it's almost like the summer living room.
These experiences shaped him and he was further attracted to entrepreneurship. During his studies, he founded his own full-service event service provider, Digga Events, and repeatedly helped out with Karsten Jahnke.
In his mid-20s he started as a booker at the Karsten Jahnke Concert Directorate and took over the management a few years later. Even though his grandfather attested to him having the “necessary toughness and economic expertise,” he first had to find himself in his new position and assert himself internally and externally.
In the Redfield Podcast, Ben Mitha reports on the company's current situation and explains which strategy can be used to conquer niches and continue to successfully master the future.
www.kj.de